Pay Per Click - An overview
When you hear about pay per click system, you may like to know what it really is. The PPC or Pay per Click is an advertising model that is used to connect to search engines, advertising networks and websites in such a manner that they are listed on those sites and a click by a viewer can lead him to your add. As advertiser you pay only when a visitor navigates to and clicks on your ad. With this objective, the advertisers often select a set of keywords that is ideal for the target audience they want to tap.
The process is that when a user types the keyword or something closely similar to that on the search engine looking for a product or a service, he is redirected by the search engine to a webpage where your ad is displayed. Conversely when the user views a page with relevant contents and your ad therein, it is called a sponsored link. You can see many such sponsored links when you open a search engine like the Google, Yahoo, MVA or MSN. Most of the business organizations use the PPC features in their Website design.
Such pay per click ads may also appear on a content network website. The ad networks often try to provide ads which are relevant to the content of the page or the query of the viewer. Examples of such websites are Google AdSense and Yahoo! Publisher Network since they have made it a part of their adwords management features.